SOYUZ VICTAN   Soyuz Victan is the number 1 vodka brand in Ukraine. It pursues an aggressive marketing strategy and its brand' personality is based on male bonding. Management was looking for ways to translate Soyuz Victan's brand values in a sponsor strategy.   ProMarketing designed and implemented a sponsor strategy linking the brand with the most masculine of team-sports: Ice Hockey. Right on the brand's strategy of male bonding and building on the enormous popularity of Ice Hockey in the CIS. An agreement to sponsor the IIHF World Championships provides the platform for a sponsor strategy that can be integrated in all marketing activities such as television, PR, promotion, CRM.   Click here for an overview of our Marketing services   back   Company Services Clients News Ukraine Links Contact