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Marketing strategy development and planning
- Strategy and planning objectives, resources and tools
- Selection ATL and BTL agencies and project coordination
- Marketing improvement planning, gap analysis
- Marketing investment benchmarking
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Sales and channel Management
- Sales and channel strategy and infrastructure
- Commercial policy design
- Trade marketing and incentive programs
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Distribution development
- Wholesaler mapping
- Commercial strategy
- Customer relationship management strategy
- Warehousing and transport agreements
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Marketing and Sales Organization
- Organization design, recruitment and training
- Operational outsourcing
- Reporting and follow up systems, marketing "dashboard"
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